BEAUTY IN SIMPLICITY
IS SO BASIC is that basic.
The idea of “IS SO BASIC” started with a plain white T-shirt. Why? Because everybody’s wearing white t-shirt! It is the simplest of wardrobe staples.
A white t-shirt is a fashion essential and the humble white t-shirt is as versatile as it gets. It is like rice to Asians, pastas to the Italians.
From pairing the staple with jeans to dressing it up with a blazer, to bed with my favourite pyjama bottom, I always find myself wearing white tees and I thought investing in a good white t-shirt is always a good ideal! With so many different styles and shapes on the market, finding that perfect white t-shirt can be tricky, which is why I started this brand to offer quality and affordable options and styles that are great to add a twist to your wardrobe staple.
Thus the core value of “IS SO BASIC” is there’s beauty in simplicity. You can now not only look good but feel great about your bank account.
IS SO BASIC is just so basic